A community legend without a digital front door
Eastwood Caddyshack didn't have a website. For a business with their history and local reputation, that was a huge missed opportunity. People knew they were great, but they couldn't find a menu, check hours, or order food easily from their phones.
Beyond just a website, they needed a way to tap into the growing delivery market. Previous attempts to set up delivery apps hadn't stuck because they didn't play well with the kitchen's existing workflow. They needed more than just a site—they needed a strategy.
Strategy, Integration, and Visual Identity
I built their first official website with a focus on ease of use. It's clean, fast, and mobile-optimized. But the real work happened in the integration. I worked with the staff to set up delivery through Uber Eats and DoorDash in a way that actually worked with their POS and kitchen speed.
To ensure the site looked professional on a lean budget, I leveraged my knowledge of platform partnerships to secure a professional food photoshoot for them through Uber Eats for absolutely free. Good design needs good content, and we got it without adding to the project cost.
15% revenue growth and a lasting digital presence
The results were immediate. By opening up the delivery channel and giving the business a professional face online, we saw delivery grow to a steady 15% of their revenue. The business is now more resilient and accessible to a new generation of customers in Rochester.
For local Rochester restaurants and businesses that have been "making it work" without a real digital strategy—this project shows how a small investment in the right places can drive real growth.